Ever delivered the exact requirements… and still watched the solution fall flat? In this episode, I break down the top 10 reasons BAs miss the mark – even when everything looks “right” on paper. From unspoken stakeholder expectations to the trap of treating Agile ceremonies as substitutes for real analysis, this is a no-fluff guide to what separates average BAs from truly impactful ones. ✅ Why requirements ≠ expectations ✅ The hidden cost of skipping personas ✅ Why “in Jira” doesn’t mean “understood” ✅ How to link every requirement to real business value Whether you're a junior BA or a senior working on strategic initiatives, this episode will challenge how you approach your next piece of work.
