The Art of Sales

Welcome to The Art of Sales, by Gray Matters – the podcast that redefines selling. Sales isn’t just about cold calls and spreadsheets; it’s a craft. We’re here to help you turn selling into a fulfilling pursuit by focusing on empathy, psychology, and truly understanding your audience. In a fast-changing world of new technologies, evolving buyers, and shifting economies, adapting is key. Whether you’re in sales, running a business, or leading marketing, this podcast will help you embrace change and continuously learn. No more sales-as-usual. This is The Art of Sales.