The Additive Advantage Podcast

In today’s volatile markets, organizations face a brutal balancing act: the relentless pressure to innovate faster while maintaining operational excellence. Additive manufacturing (AM) was supposed to be the game-changer. But for many companies, it’s become a slow burn of money, time, and credibility. We’ve seen it up close: $4 million spent, 18 months passed, a dozen engineers assigned—and still no outcomes. Pilots stall. Production doesn’t scale. ROI never makes it to the P&L. If you’re a GM or SVP who championed AM and now find yourself watching money burn while results slip away—you’re not alone. The truth? Most companies treat additive as a technical side project, handed to engineering and isolated from the business, with the expectation it will somehow deliver like magic. But innovation without execution is just expense. That’s where the Additive Advantage Model comes in—and this podcast brings it to life. Hosted by Shon Anderson and Dani Maso