This week Daisy and Francis are joined by Nick Susi, a strategy executive and entrepreneurial builder for 13+ years, exploring the technological, societal and psychological forces that shape our identity, perception and culture. __ Nick Susi Website Substack LinkedIn Instagram Twitter/X __ Timestamps 00:00 Creators are consumers of the self 07:51 Posts are the cheetle of your identity 15:19 Presence in marketing 17:11 Start a war, create a monoculture 29:16 Building trust vs capturing attention 36:59 How myths shape modern media and technology 45:25 Separating the technology for the myth 51:45 Ice Cube got it right __ Our intro song, Night Life, is written by Nakisso Peralta and performed by Chillers.