This week Daisy and Francis are joined by Casey Lewis, founder of the After School newsletter and Gen Z consumer trends expert. Casey has been an editor at Teen Vogue, MTV, and New York Magazine, and in 2016, she started a media company for Gen Z, which was acquired by another media company for Gen Z. __ Casey After School Newsletter Instagram LinkedIn TikTok __ Links & References A Taste of Thomas Bernhard __ Timestamps 00:00 Thomas Bernhard renaissance 05:25 Double dogs and doubled subs 08:00 Gen alpha are the marketing generation 10:11 Denim is back 18:51 Individuality vs. conformity in youth culture 26:46 Brand loyalty in gen z and gen alpha 30:45 Mom's influence on tween shopping 34:00 The uncanny valley of fashion 38:09 Refragmentation of youth culture 44:03 You stole my brainrot 51:30 The ethics of child influencers 58:27 I wanna be your billboard __ Our intro song, Night Life, is written by Nakisso Peralta and performed by Chillers.