This week Daisy and Francis are joined by Trey Taylor, Gen Z consumer expert who has recently pivoted into the world of fragrances and just launched their perfume brand Serviette. Trey Taylor: https://x.com/treytylor Serviette: https://serviette.nyc/pages/about?srsltid=AfmBOorQMQdp9fVeRd_vV-aXXIsRid3t8o2z9NL0ZZU19-3ZWsdFridM 00:00 Introducing Trey and Serviette 00:55 The symbiotic relationship between oral and written culture 04:00 Serviette launch party 09:08 The art and struggle of perfume creation 14:07 The monopolization of fragrance 22:16 Bartering and trading culture with the fragrance world 25:23 The role of contrast in color and scent 31:13 Selling a lifestyle: Marketing an aspiration 39:10 Taste is defined by perception, not possession 45:34 The challenges of online perfume shopping 54:45 Using taste to create something valuable Our intro song, Night Life, is written by Nakisso Peralta and performed by Chillers.
