Send us a text Amex just raised the annual fee on its Platinum card from $695 to $895 — a nearly 30 percent jump. In this episode of Market Outsiders , Jenny Rae and Namaan break down what’s behind the increase, why Amex believes customers won’t walk away, and how the move fits into a broader strategy to protect its premium brand. We dig into questions like: Who really cares about the fee hike? Why didn’t Amex go even higher? And what does this say about the future of credit card perks, co-branding, and the “status symbol” game? Whether you’re a cardholder, a competitor, or just curious about how big financial decisions get made, this conversation reveals the business logic behind the headlines. Related Episodes: Amex’s Profit Jump and the Credit Card Strategy Driving It (July 18, 2025) Chase Sapphire Reserve Fee Hike: Smart Strategy or Customer Risk? (June 17, 2025) Get in Touch Have thoughts on today’s episode? We’d love to hear them. Email us at
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