Why are women in sustainability less visible on LinkedIn, despite leading incredible work in the industry? In this episode, I take a look at a LinkedIn post that sparked over 150 comments and 17,000 impressions. From imposter syndrome to time pressures and the mental load, I explore why women’s voices aren’t being heard as loudly and what we can do about it. I also share practical tips on building visibility with authenticity, embracing personal branding without the burnout, and how both women and men can create a more inclusive conversation. If you’ve ever hesitated to speak up or wondered how to grow your audience without compromising your values, this episode is for you. Here are the highlights: (2:32) Disparity in Followers and Visibility (4:12) Themes from the LinkedIn Thread (7:29) Negative Comments and Mansplaining (10:17) Time Pressures and Mental Load (12:23) Desire for Visibility and Quality Over Quantity (13:33) Tips for Increasing Visibility Are we being left out in the cold? LinkedIn post Second Nature Sisters Women in Sustainability Disrupting, quietly — Caroline Harvey Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hour Connect with Emma Website Email Emma Burlow | LinkedIn This Podcast is proudly produced by Wavemakers Audio
