Goodies mentioned in the episode: Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchases Mastering CSS Selectors (Course) Google Tag Manager Skill Test by Team Simmer Technical Marketing Guide - article by Juliana How to audit a GTAG implementation for GA4 - article by Juliana Test & Learn Community 10th Anniversary Celebration - Live Panel with Juliana, Simo, Shanelle Mullin, and Lucas Vermeer Join Test & Learn Community Connect with Jim on Twitter or Linkedin MMM Hub - Sign-up for Jim's newsletter for weekly tips and how-to guides to move beyond last-click attribution and gain a true understanding of your marketing's impact. Measure UP Podcast - Jim's podcast about marketing measurement. Robyn - Meta'sJim's open source package (in R) for Marketing Mix Modelling Lightweight MMM - Google's open-source package (in Python) for Marketing Mix Modelling This podcast is brought to you by Juliana Jackson and Simo Ahava .
