This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. Sign up to the Simmer Newsletter for the latest news in Technical Marketing. Latest content from Juliana & Simo Sign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/ Latest from Simo: Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight Events Latest from Juliana: Brand Moments, Contextual Experience Debt, and Perception-Led Segmentation: A New Framework for Digital Experience Connect With Dave Cain Linkedin This podcast is brought to you by Juliana Jackson and Simo Ahava .