Brett Hornig and Jeff Colt join Finn Melanson on the Singletrack Podcast for another edition of the Long Run Archives. In this episode, the trio reflects on the evolving media landscape in ultrarunning, using the wildly popular Cocodona 250 as a case study to examine its impact on race organizers, athletes, and fans. They also share personal takeaways and recap the key storylines from this year’s event. Finally, the conversation explores the (hypothetical) emergence of teams built specifically to win marquee races, speculates on the future of ultrarunning events, and wraps up with a discussion of interesting naming trends within the sport. Timestamps: 01:21 Cocodona 250: A Fan's Perspective 05:27 The Impact of Media on Ultra Running 30:21 Future of Cocodona and Elite Participation 38:56 Influence of Cam Hanes 41:56 Pacing Dynamics in Ultra Running 57:41 Crew Dynamics and Fairness in Racing 01:08:35 Project Cocodona and The Concept of Brand-Funded Teams 01:31:15 The Future of Ultra Running Events, Innovative Relay Concepts in Ultra Running 01:35:49 Exploring Name Trends in Ultra Running 01:46:44 Marketing Strategies for Trail Running Regions Partners: Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/) Gorewear - use code SINGLETRACKPOD30 at checkout on their website to get 30% off your purchase. Naak - use code SINGLETRACK15 at checkout on their website (https://www.naak.com/) to get 15% off your purchase. Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/) Additional Links: Follow Jeff on Instagram , Strava , Youtube Follow Brett on Instagram , Strava , Youtube , and Coaching Follow Finn on Instagram , Strava , Twitter , Youtube , and Patreon Support the show
