Episode 3 of the Shopify Happy Hour features Drew Sanocki, e-commerce veteran and CEO of PostPilot, the #1 direct mail app on Shopify. During this episode Drew shared tips including: - the most valuable direct mail campaign types - why coupon codes aren't as important as you think - how to "prove" performance through appropriate audience targeting - Black Friday / Cyber Monday strategies that work - what brands are doing to get ready for 2025 And LOTS more...all shared over a Bulleit Old Fashioned and Manhattan. Products and brands mentioned during this episode: Bulleit Whiskey More Labs PostPilot Dr. Squatch Taylor Stitch How Brands Grow by Byron Sharp Top Grading by Bradford Smart Database Marketing by Kevin Hillstrom Drilling Down by Jim Novo
