Selling That Solves Problems

Selling That Solves Problems is a Professional Selling podcast series designed for business administration and agriculture business students. Hosted by Dr. Derek and featuring voices from agribusiness, B2B sales, small business buying, customer success, and challenging customer scenarios, the series helps students understand selling as a practical, ethical, trust-based process. Each episode focuses on real-world sales skills such as prospecting, needs discovery, consultative selling, value creation, objection handling, closing, follow-up, CRM, and responsible use of AI. The goal is to help students move beyond “sales pitches” and learn how professional salespeople solve problems, build relationships, and help customers make better decisions.