What makes an apology sound sincere? Psychologist Shiri Lev-Ari joins host Rachel Feltman to explore how the effort we put into our words—especially through longer, easier-to-understand language—can signal genuine remorse. New research reveals that even subtle linguistic choices shape how apologies are received and judged. Recommended Reading “Sorries Seem to Have the Harder Words,” by Shiri Lev-Ari, in British Journal of Psychology, Vol. 116; published online May 7, 2025 E-mail us at
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