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On today’s episode, I dig into my thought process as I consider launching a new podcast—and I walk through the essential questions I ask anyone who’s thinking about starting one. If you’ve already got a podcast, these questions might help you rethink your approach.
Why am I starting this podcast?
I share my background as a teacher and my desire to fight back against spammy guest pitches. I want to educate PR agencies and help fellow podcasters feel less alone in the sea of spam.
Who is this podcast for?
This show is for two groups: PR agencies (so they can do their job better) and podcasters (so they know they’re not alone and can improve how they handle pitches).
How will I measure success?
Instead of downloads, I’ll measure success by how many people utilize resources I share, like PodMatch and PodcastGuests.com. I’ll also keep tabs on affiliate signups.
What are the hurdles?
I reflect on a previous project, Dates from Hell, which struggled because it required audience participation but didn’t yet have an audience. For this new podcast, I’ll need a steady supply of good (and bad) pitches from listeners.
Is this a passion project, hobby, or business?
This is mostly a passion project and a hobby, driven by my desire to make a difference and maybe have some fun. If I can monetize it, that’s a nice bonus.
Why will my audience listen?
Listeners will tune in to hear entertainingly bad pitches, learn how to make their own pitches better, and find solidarity in their struggles with guest booking spam. Plus, I’ll offer educational insights that no one else seems to be sharing right now.
How long will it take to make an episode?
I estimate each episode will take around half an hour to produce, keeping things doable alongside my other commitments. You measure your production time and then choose your schedule.
Do I have time and resources to make this happen?
I’ve already got hosting, gear, and a plan for the website (PitchAPodcast.com). The biggest challenge will be getting enough listener participation to keep the show going.
Links Mentioned
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If you have your own pitch stories or want to get involved, head to PitchAPodcast.com and share your experiences!
Mentioned in this episode:
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