TECH STACK @ Irv's Burgers — From Route 66 to the Vegas Strip

On this episode, learn about the restaurant technology that is helping Irv's Burgers expand their roadside burger enterprise into a new era.

https://restauranttechnology.substack.com/

When you walk into an Irv’s Burgers location, it feels like classic America — Route 66 vibes with smash burgers, hot dogs, and soda pop.

But behind the counter? That’s all 2025.

I traveled to Las Vegas and caught up with Lawrence Longo, the man behind Irv’s remarkable revival and expansion, at his location inside the Durango Hotel and Casino’s food hall.

Irv’s Burgers is going full throttle.

What started in 1946 as one of the first roadside burger joints has been rebuilt as a scalable, tech-forward concept—complete with digital payroll, automated sales tax, and vendor payments that run themselves.

With seven stores already open and an eighth launching on the Las Vegas Strip at Planet Hollywood, Lawrence’s vision is clear: an All-American burger stand in every neighborhood.

But rapid expansion comes with friction. That means he’s always looking for technological solutions to make the journey smoother.

https://irvsburgers.com/

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