Itamar Gilad is author of Evidence-Guided, which outlines a new product development meta framework called GIST. Itamar is also a speaker and a coach, previously working at Microsoft and Google. During his time at the latter, he came up with the idea for the tabbed inbox, which is now a core feature of the email product. In today's episode: • The risk of opinion-based development (Google +) • A run through of Itamar's new GIST Evidence-Guided framework • How to become evidence-guided in your company — Itamar's contact and company info: • LinkedIn: https://www.linkedin.com/in/itamargilad/ • Twitter: https://twitter.com/ItamarGilad • Website: https://itamargilad.com/ — Where to find the host, Adam Wakeling: • Twitter: https://twitter.com/adamjwakeling • LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/ — In this episode, we cover: (00:00) Preview (00:45) Introduction (02:40) The story of Google+ and why it failed (05:23) The story of Gmail tabbed inboxes and why it succeeded (08:40) Tabbed Inbox timeline (09:58) GIST introduction (11:44) How long it took to create GIST (12:59) Difference between data- and evidence-guided (14:11) Goals in GIST (17:10) The challenge of the right Northstar metric (19:30) Why Meta/Facebook's Northstar is not ideal (21:16) Ideas in GIST (23:10) Collaboration in ideas (25:00) ICE for prioritization/evaluation (27:25) Impact in ICE explored (29:30) How to calculate confidence in ICE (33:36) The right level of confidence (35:35) Tabbed inbox research and analysis (40:32) Example steps/AFTER framework (43:12) PMs stuck in execution/feature factories (47:32) Empowering others in Product Discovery (51:02) Tracking Tasks to Goals (52:52) How to integrate GIST into your business (57:44) Outro 🌐 Subscribe for free on Substack 🎧 Listen on Apple Podcasts 🎧 Listen on Spotify 🌐 Follow the host on LinkedIn 🌐 Follow the host on X
