Gabrielle Hayes is a Product and Agile Coach. She is co-founder and instructor at Product x Agile, which brings expertise to product teams in the form of human-centred, on-demand, self-paced courses. She is also passionate about all things Product Discovery, which is the main topic of today’s episode. In today's episode: • The fundamentals of successful Product Discovery • How Product Discovery fits in the Product Development Lifecycle (PDLC) • How to influence change in an organisation for better product discovery outcomes — Gabrielle's contact info: • LinkedIn: https://www.linkedin.com/in/gabrielleahayes/ • Product x Agile: https://www.productxagile.com/ • Product x Agile on LinkedIn: https://www.linkedin.com/company/product-x-agile/ — Where to find the host, Adam Wakeling: • Twitter: https://twitter.com/adamjwakeling • LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/ — In this episode, we cover: (00:00) Podcast Introduction (00:46) What is Product Discovery? (01:28) Iterative approach to Product Discovery (02:44) Kano analysis model (04:09) Where to start with Product Discovery (06:04) Having a dynamic product team (08:40) Framework for discovery efforts (11:20) Impact of Customer Success teams (12:55) Reaching non-owned audiences (15:40) What questions to ask your customers (19:21) Deeper empathy with customers and users (22:10) What to do after the MVP launch (23:30) What to document in discovery (26:15) How to approach feature prioritisation (29:00) The role of innovation within Product Discovery (32:20) Utilising AI for Product Discovery (35:15) Pressure of being in a 'feature factory' (38:04) Influencing leadership to enable more Product Discovery efforts (40:43) About Product x Agile (42:44) Outro 🌐 Subscribe for free on Substack 🎧 Listen on Apple Podcasts 🎧 Listen on Spotify 🌐 Follow the host on LinkedIn 🌐 Follow the host on X
