Varun Ghatge is Head of Product at the BBC, with a focus on cross-product personalisation and recommendation for all BBC brands. In today's episode: • Varun's journey into Product • Key elements of building personalised product experiences • The challenges in implementing recommendation features — Varun's contact info: • LinkedIn: https://www.linkedin.com/in/varun-ghatge/ — Where to find the host, Adam Wakeling: • Twitter: https://twitter.com/adamjwakeling • LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/ • YouTube: https://www.youtube.com/@TheProductDevelopmentPodcast — In this episode, we cover: (00:00) Preview (01:00) Introduction (01:37) Varun's journey into Product Management (02:38) Definitions of personalisation (04:10) Key elements in recommendation models for PMs. (07:40) Avoiding negatively impacting your metrics (09:46) How to improve your product sense (13:10) Best practices for personalisation in products (23:40) Where to start in building recommendation features (31:24) How to best use your data (32:59) Challenges of maintaining data and algorithms (37:44) Unintended impacts in personalisation features (39:22) Building vs buying (41:38) Key takeaways 🌐 Subscribe for free on Substack 🎧 Listen on Apple Podcasts 🎧 Listen on Spotify 🌐 Follow the host on LinkedIn 🌐 Follow the host on X
