Rafal Maciag is Founder and CEO of ModelingEvolution, which helps businesses and organisations implement effective, high-quality software solutions. The company's Modellution product provides a collaboration platform for Event Storming and Event Modeling. In today's episode: • The foundational concept of Event Storming and how it serves as a catalyst for collaborative transformation • How to integrate Event Storming and Event Modeling concepts into a business • Rafal's story of founding a company and lessons learned — Rafal's contact info: • LinkedIn: https://www.linkedin.com/in/rafalmaciag/ • ModelingEvolution: https://www.modelingevolution.com/ — Where to find the host, Adam Wakeling: • Twitter: https://twitter.com/adamjwakeling • LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/ — In this episode, we cover: (00:00) Introduction (00:56) Putting everyone on the same page (02:32) What is Event Storming? (08:40) Examples of 'events' (12:39) Enabling Customer Journey Mapping (16:00) How often to conduct Event Storming (23:48) 'Movies' in Event Storming (26:17) Who organises everything? (28:10) Challenges of implementation of Event Storming (29:54) How organisations are working with ModelingEvolution (31:24) What Rafal has learned from founding a company (33:37) Building the right things (36:14) Final thoughts from Rafal (38:00) Outro 🌐 Subscribe for free on Substack 🎧 Listen on Apple Podcasts 🎧 Listen on Spotify 🌐 Follow the host on LinkedIn 🌐 Follow the host on X