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For over fifty years, Cisco has been piloting rafts down the Rio Grande and sharing captivating stories around New Mexico campfires.
They call him a living legend. It all started with tree riding (yes, tree riding), tequila, and a $2/hour carpentry gig.
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What Happened:
I once thought success had to come from tech startups, corner offices, and polished résumés. But then I listened to Cisco's story—this guy who started out rafting New Mexico's Rio Grande for $25 a day, with a sombrero that flopped like a soggy tortilla every time it rained.
One day, after winning a state dance contest (both kinds: country AND western), he walks into a hat shop and leaves with a five-inch bull rider felt hat. That hat wasn't just style—it was survival. When waves from the Taos Box smacked you in the face mid-rapid, that hat kept your eyes dry and your focus sharp.
Cisco didn't just ride rapids. He rode the changing tides of culture, climate, and conservation, using his raft—and his stories—to teach generations about stewardship, resilience, and why you never, ever ride a pine tree like a bucking bronco (ask the guy with the fused spine).
Principle:
Success isn't always loud. Sometimes it's a black hat, a steady current, and the quiet consistency of showing up for 50 years. It's not about chasing trends—it's about choosing a life that aligns with your spirit, your landscape, and the legacy you want to leave behind.
Transition:
The truth is, a lot of us are paddling like mad trying to keep up—with tech, with trends, with whatever success is "supposed" to look like. But if you've ever felt like you're not made for that pace, if cubicles make your soul itch, or if you've ever dreamed of more meaning in your work… you're not alone.
That's Why:
That's why this episode with Cisco isn't just a nostalgia trip—it's a reminder that there's a different kind of success. One rooted in place, in culture, in connection. This episode shows how adventure, storytelling, and soulful business can intertwine in the most unexpected, enduring ways.
Call to Action:
If you've ever felt like your path doesn't fit the traditional mold, listen to this episode. It's time to stop chasing someone else's idea of success—and start crafting your own story. [Listen to the episode now.]
Show Notes