In this episode, Amanda Rosevear speaks with Nick Adams, CEO of Sense, about the evolution of new business strategies in the experiential marketing sector. Nick shares insights from his extensive career, discussing the challenges agencies face in winning clients today, the importance of data in sales, and the shift towards more transactional relationships. Find out how Sense identifies their top prospects, the opportunities of collaborating with other agencies and the value of building genuine relationships in a fast-paced industry. 00:00 Introduction 00:43 Meet Nick Adams, CEO of Sense 01:09 Nick Adams' Career Journey 03:22 Evolution of New Business Strategies 06:08 Balancing Outbound and Inbound Marketing 11:10 Challenges in Winning New Clients 12:10 Specialising vs. Generalising in Brand Experience 18:58 Importance of Data in New Business 23:17 Impact of COVID on Client Relationships 26:08 The Shift in Client Expectations 27:14 The Importance of Chemistry in Client Relationships 29:47 The Future of Relationship Building in Sales 32:26 Adapting New Business Strategies 34:00 Collaborations and Audience Segmentation 38:30 Quickfire Questions with Nick 43:30 Final Thoughts If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.
