Matt and Ryan share strategies for growing on LinkedIn, converting engagement into email subscribers, and building long-term content engines. They also explore video content, email optimization, and rebranding the podcast. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Growing Your Audience on LinkedIn 02:42 Lead Magnet Strategies for Engagement 06:52 The Challenges of Email Subscriber Growth 08:07 Exploring Organic Channels for Email Signups 11:18 The Shift to Video Content 13:38 YouTube as a Growth Platform 20:04 Finding Effective Content Formats 24:51 The Long-Term Commitment to Audience Building 25:48 Optimizing Email Engagement through Base Sending Segments 30:05 Strategies for Managing Dormant Subscribers 33:52 The Importance of Email Frequency and Engagement 38:01 Rebranding and Expanding the Podcast's Focus 44:18 Exploring New Terminology for Audience-First Businesses
