We break format today...bringing in our Auto Insultant, Mr. Ed Steenman. Ed owns an ad agency, Steenman & Associates, in Seattle handling Tier 2 and Tier 3 auto clients. With the chaos around tariffs impacting the automobile business, we asked Ed how to navigate the current market as a sales rep. And...to our surprise, a big endorsement for radio. Media Insultant is produced each Wednesday as Jackson Dell Weaver & Keith Samuels offer comments, ideas and sometimes snarky comments about the current media landscape. They focus on radio and TV primarily - but also any media that is relevent or beneficial to media sales and management. Videos are under the Media Insultant Showcase on Vimeo. Comments are always welcome at
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