Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Amy Tunick , CMO of National CineMedia (NCM). Amy shares how NCM positions cinema as "CTV Plus" – offering advertisers guaranteed audiences without bots, fraud, or frequency issues – and discusses the company's post-pandemic revival. With experience spanning entertainment, advertising, and media, Amy explains NCM's approach to engaging audiences throughout the entire moviegoing journey, from pre-show content to in-lobby activations. She highlights current moviegoing trends, innovative branded content opportunities, and NCM's unique role as the US Representative to Cannes Lions, connecting the entertainment and advertising industries. What You'll Learn: How cinema advertising has evolved into a "CTV-plus" platform with guaranteed audiences and fraud-free viewership Why movie theaters are emerging as prime venues for reaching Gen Z and young millennial audiences at scale How brands can leverage theater lobbies and pre-show experiences for immersive marketing activations Why horror films and multi-generational content are driving current box office trends and audience engagement The innovative ways brands like E.L.F. Beauty are creating custom theatrical content beyond traditional advertising How NCM is pioneering new advertising formats, including the first-ever 4DX advertisement with environmental effects The evolving relationship between theatrical releases and streaming platforms in driving audience engagement Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: Find the right creators – Access a diverse network of influencers, even in niche markets. Track performance with full transparency – Measure impact from awareness to conversions in real time. Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged. Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.
