Inside the Evolving World of Influencer Marketing with WIIM’s Jessy Grossman

This week on Marketing Happy Hour, we’re joined by Jessy Grossman, Founder of Women in Influencer Marketing (WIIM). From building one of the fastest-growing influencer talent agencies in under two years to creating a global community that empowers women in the influencer marketing space, Jessy has been at the forefront of industry innovation. In this conversation, she shares her career journey, the inspiration behind WIIM, and her perspective on the challenges women face in business today. You’ll also hear her take on where influencer marketing is headed in the next 3–5 years — and why community-driven spaces like WIIM are more important than ever.

Key Takeaways:

// How Jessy built one of the fastest-growing influencer talent agencies in under two years.

// The biggest challenges women face in influencer marketing — and strategies to overcome them.

// What it takes to keep a professional community valuable and relevant in a fast-changing industry.

// Predictions for where influencer marketing is heading in the next 3–5 years.

// A reminder of why connection and community are critical for long-term career success.

Connect with Jessy: Instagram | LinkedIn

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