Marketing China

Welcome to Marketing China (formerly Eastbound Insights) — your definitive guide to cracking the code of the world’s most dynamic and complex market.Curated by Coolio Yang, a seasoned industry veteran and former Vice President of Ogilvy and Greater China CEO of Kantar’s media division, this podcast delivers high-level strategic clarity for Western brand owners and global marketers.Doing business in China requires more than just a presence; it requires a deep understanding of unique digital ecosystems and shifting consumer behaviors. Each episode unpacks:China Marketing Strategy: Real-world playbooks for market entry and sustainable growth.Consumer Trends: Deep dives into the mindsets of Chinese Gen Z, silver economy, and middle-class consumers.Digital Ecosystems: Navigating platforms like WeChat, Douyin (TikTok), Xiaohongshu (RED), and Tmall.Expert Analysis: Candid conversations on the challenges and opportunities defining the Chinese market today.Whether you are an executive at