Matt Koop, Vice President and Founder of The New Flat Rate, brings decades of experience in home service contracting, having worked his way up from service technician roles in plumbing, electrical, and HVAC. Through deep industry insight and innovation, Matt helps contractors maximize profits, build customer trust, and prevent burnout by adopting modern, proactive service strategies. His company’s automatic presentation systems empower contractors to close jobs faster, provide consistent pricing, and offer premium options that address customers’ long-term needs—not just immediate fixes. Matt’s mission centers on empowering contractors to support their families, maintain stable finances, and do work they are proud of, all while delivering real value to homeowners. In this episode of Marketer of the Day, Matt shares how the information age changed the home services landscape—forcing contractors to adapt as savvy customers search for answers online and question traditional approaches. He explains the pitfalls of product-focused “good, better, best” options and introduces his proven system for presenting five tailored options for every job, ensuring both customer satisfaction and increased profitability. Matt’s practical stories highlight the importance of proactive solutions, transparent communication, and aligning pricing with true business costs to create stable, thriving businesses that support contractors and their families. Quotes: “People want to buy the future. It’s not just about solving a current problem, but about preventing the next one.” “In a confused mind, the answer is always no. Our job isn’t just to educate, but to present options customers can understand and choose confidently.” “What got you here won’t get you there. Contractors must adapt to today’s market and rethink how they deliver value.” Resources: Visit Matt Koop’s Website Connect with Matt Koop on LinkedIn Connect with Mark Koop on Facebook Follow Matt Koop on Instagram
