Long Run Labs: The Business of Endurance

Long Run Labs is a show about the business of endurance sport.Host Jon Levitt talks with the founders, operators, and investors building the running and outdoor industry: how brands actually get made, how sponsorships actually work, and what the people inside this industry know but never write down. Recent guests include Precision Fuel & Hydration's founder Andy Blow, Zuckerberg Media founder Randi Zuckerberg, and Ketone-IQ founder Michael Brandt.Jon also hosts For The Long Run (440+ episodes), all about exploring the Why. He lives in Boulder, Colorado.New episodes every Tuesday.