In this episode of the Localization Fireside Chat, Robin Ayoub talks with Jacob Crocket , Founder of HireAligned , about how hiring is moving beyond resumes and instinct. Jacob explains how AI Guided Culture Assessments help companies understand their real cultural DNA, align talent with teams, and reduce turnover through better fit based hiring. We dig into why fit first, skills second can improve retention, how culture can be measured through data, and why companies must move away from gut based hiring decisions if they want strong, lasting teams. A valuable discussion for founders, HR leaders, hiring managers, and anyone who builds teams. Watch on YouTube https://youtu.be/44ukXZ_g3LQ Chapters 00:00 Intro and welcome 00:27 Episode reach and growth update 01:23 Meet Jacob Crocket 02:14 Data and AI background 03:07 Healthcare AI story and insight 04:28 Startup life and people alignment 05:21 Corporate vs startup culture 06:43 Running a business solo 07:34 Taxes, accounting, and realities 08:52 Why Jacob became a founder 10:44 From healthcare to hiring tech 11:39 Meaning and belonging in work 12:05 Learning agility, curiosity, growth 13:26 Misalignment and friction at work 14:22 When company and employee both feel wrong fit 15:38 Hiring patterns and turnover 17:00 Big org vs startup hiring dynamic 17:57 Mapping culture with AI 18:24 Culture baseline through conversation 19:20 Real values vs wall values 20:11 Measuring cultural behaviors 21:38 Amazon turnover culture example 23:31 AI and healthy skepticism 24:17 Dishes analogy for AI usage 25:36 88 percent retention improvement case 26:48 Hiring by location culture patterns 27:44 Alignment and belonging 28:13 Bias, culture, and fairness 29:36 Alignment vs prejudice 30:56 Data driven bias mitigation 31:47 Women and workplace equity 32:43 CEO culture reality check 34:06 Leadership blind spots 35:01 Gut feeling hires gone wrong 36:00 Resume bloat and AI screening 37:53 Fit first screening approach 38:51 Hiring mindset shift 39:46 Bad interview questions 41:05 Behavioral evidence wins 42:30 Connect with Jacob 42:55 Closing remarks Guest Jacob Crocket | Founder, HireAligned LinkedIn: https://www.linkedin.com/in/jacobfcrockett/ Website: https://www.hirealigned.com Host Robin Ayoub | Localization Fireside Chat Podcast: https://localization-fireside-chat.simplecast.com YouTube Channel: https://www.youtube.com/@LocalizationFiresideChat Website: https://www.robinayoub.com Credits Host: Robin Ayoub, Founder, Localization Fireside Chat Connect and watch more Website: www.L10NFiresideChat.com Spotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX Be a guest: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording LinkedIn: https://www.linkedin.com/in/robinayoub/ Support the show Share the episode with a friend. Subscribe on YouTube and Spotify. Leave a short review. Disclaimer Views are for education and discussion. Apply judgment in your own context. Tags #L10NFiresideChat #localization #hiring #recruiting #leadership #ai Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
