What if the fastest way to grow your firm was not another ad, but a joke? n this episode of Life Beyond the Briefs, Brian sits down with Jimmy Lai, an immigration lawyer with a fast-growing, empathy-first practice, to ask a simple question: Could humor make you more hireable? From Taiwan to Oklahoma City, Jimmy’s story shows how culture, personality, and daily LinkedIn posts can turn strangers into clients and advocates. You will learn: How to use humor and empathy to lower client anxiety and increase conversions A simple LinkedIn posting routine (PS and PPS) that builds trust and referrals Why community beats cold outreach and how to build one that sticks Smart ways to scale, including of-counsel partnerships, reviews, and operations that do not break The immigration law nuances that make your intake truly client-centered Hit play, grab a coffee, and steal the playbook for being memorable without being unprofessional. Connect with Jimmy Lai LinkedIn: https://www.linkedin.com/in/jimmylai-jdmba/ Free LinkedIn Growth Community on Skool Free now. Becomes paid on September 20, 2025. Learn posting frameworks, get content feedback, and join community accountability. Join here: https://www.skool.com/unforgettable-professionals/about?ref=c82ba443bf884d888c5bb36e1705a4a0 Enjoying the show? Follow, rate, and review Life Beyond the Briefs, and share this episode with a lawyer who needs a nudge to post with personality. ____________________________________ Brian Glass is a nationally recognized personal injury lawyer in Fairfax , Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others. Want to connect with Brian? Follow Brian on Instagram: @ thebrianglass Connect on LinkedIn
