In this episode of Let’s Run Facebook Ads , Nick Boddington unpacks one of the most misunderstood aspects of running successful Meta ad campaigns: the funnel strategy. If you’ve been told you must run Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF) ads to be successful—this episode is for you. Nick dives deep into when full-funnel structures matter and when they’re just overkill—especially if you're working with limited budgets. He breaks down how cold audience targeting , retargeting strategies , and creative sequencing really work in Meta Ads Manager. You’ll hear why sales and lead objectives often outperform awareness campaigns, and how simplicity in structure can still drive serious ROI. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube !
