Rob Norlander of Circle K Pro talks about the difference between a fleet card and a credit card, industry challenges, driver satisfaction; & saving you money. IN THIS EPISODE WE DISCUSS: [04.12] Rob and his career journey, and how Circle K has evolved over the past 60 years. "What drives the business is a focus on the customer… Our mission is to make their lives easier every day." [08.09] Circle K Pro's unique view of the industry and the biggest challenges they see, from cost to efficiency. "Businesses are under pressure to do more with less… They're having trouble with keeping costs in check and making sure their employees are taken care of. Fuel is one of the largest variables for fleets and how they manage that, and try to keep it as low as possible, is more important than ever." [11.55] An overview of the Circle K Pro fleet card and how it works. [14.08] How the Circle K Pro fleet card differs from a traditional business credit card, and how businesses should decide what's right for them. "With a traditional credit card, all you see is that fuel cost. But if you want to know more and want to optimize your business, a fleet card helps you to have more visibility." [17.47] Circle K Pro's two different fleet card options, the differences, and how businesses should decide which to choose. [19.17] Why looking after drivers is so important to Circle K Pro, and the fleet card benefits specifically for them. "A driver can benefit personally from their decisions professionally… We can sign up a company, but it's the driver that makes the choice every day to fuel with us, and we don't take that for granted." [20.49] The business benefits of utilizing a Circle K Pro fleet card. [22.28] From real-time transaction monitoring to alerts, the types of reporting businesses can access with Circle K Pro, and what they can do with that data. [25.27] The ideal client for Circle K Pro. [27.08] How Circle K Pro customers can save between 5% to 15% on fuel costs, whilst reducing their administrative time, consolidating bills, lowering fraud, and boosting driver satisfaction. "The controls limit variability – and variability is what costs money." [29.42] What Circle K Pro are excited about as we head into the second half of 2025. [32.21] Circle K Pro's special offer for Let's Talk Supply Chain customers. RESOURCES AND LINKS MENTIONED: Head over to Circle K Pro's website to find out more and discover how they could help you too. You can also connect with Circle K Pro and keep up to date with the latest over on LinkedIn , Facebook , TikTok , Instagram , or X (Twitter) , or you can connect with Rob on LinkedIn . If you enjoyed this episode and want to hear more about trucking, check out 467: Put The Pedal To The Metal with Hassle-Free Rentals & Leasing, with Premier Trailer Leasing , 431: Fleet Logistics Made Easy, with TSG Fleet or 429: Women In Supply Chain, Kameel Gaines .
