Mike Blarowski, co-founder of Pinkbike and Shopify expert, joins the KORE Outdoors Podcast to unpack what he calls the Shopify Advantage —how outdoor brands can simplify e-commerce and build businesses that support their lifestyle. From early lessons at Pinkbike to helping founders optimize their online stores, Mike shares practical insights on using Shopify effectively, creating high-converting email flows, and adapting to the future of AI-driven search. This episode is a field guide for makers and entrepreneurs who want to grow online without losing their connection to the outdoors. What “the Shopify Advantage” means for outdoor brands Common e-commerce mistakes and how to fix them Using email automation to convert visitors into loyal customers How AI is changing SEO and online marketing The best apps for your Shopify store Learn more about KORE Links to what was mentioned on this episode: Iceberg Commerce (Mike's E-commerce Agency) Pixel Union Themes Google PageSpeed Insights GT Metrix SparkLayer Klaviyo Copy That copywriting course Copy Posse Shopify Apps: Locksmith Judge.me Gorgias MyWorks BetterReports KNO Commerce Matrixify Connect with Mike on LinkedIn Connect with Christian on LinkedIn For more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/ The KORE Outdoors Podcast is supported by the Province of British Columbia.
