ICYMI: How Do Trader Joe's Products Get Their Names

We get a lot of questions at Trader Joe's. And we really love answering them. One question we get all the time is about our product names. Why are some of them just descriptive (say, Cauliflower Gnocchi) while others are decidedly silly (This Strawberry Walks Into a Bar, anyone?)? Every Trader Joe's product has a story to tell – sometimes that story is really straightforward, and sometimes it's silly and whimsical and fun. In the spirit of making grocery shopping a fun and exciting adventure rather than a mundane chore, we're always looking for the silly, the whimsical, and the fun. Have a listen, then head to your neighborhood Trader Joe's to find your favorite. (Midnight Moo, perhaps?)

Transcript (PDF)