How do you know if you're ready to run Google Ads? How do you manage client expectations when your client doesn't understand how Google Ads works? In Episode 80 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales answers your questions about when Google Ads is the right fit and, perhaps more importantly, when it's not. She introduces her "Rule of Two," a straightforward metric to help determine if a business is ready to invest in paid advertising. Then, Jyll explains how to tackle the misconception that Google shouldn't need time to learn. Finally, Jyll shares some real talk about what it actually takes to become a Google Ads expert today. Whether you're a business owner contemplating your Google Ads performance, or an agency/freelancer with a challenging client scenario, this episode will help you navigate these issues so you can determine if ads are really worth the hassle (and the investment). Plus, the Insider Challenge returns! Stay tuned until the end of the episode to try your hand at a real life Google Ads challenge. You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode80 Google Ads Coaching Need some expert help with your Google Ads campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode80 Inside Google Ads course Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask me your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode80 Read more about this topic on Jyll's Google Ads Blog - Conquering Google Ads with a Low Budget: 12 Tips for Small Businesses: https://learn.jyll.ca/blog/conquering-google-ads-with-a-low-budget-12-tips-for-small-businesses?utm_source=podcast&utm_medium=referral&utm_campaign=episode80 - Google Ads for Service-Based Businesses: A Beginner's Guide to Turning Clicks into Clients: https://learn.jyll.ca/blog/google-ads-for-beginners-service-providers?utm_source=podcast&utm_medium=referral&utm_campaign=episode80 - Google Ads 101: A Beginner's Guide to Getting Started: https://learn.jyll.ca/blog/google-ads-101-beginners-guide?utm_source=podcast&utm_medium=referral&utm_campaign=episode80 - Should you work with low budget Google Ads clients? https://learn.jyll.ca/blog/the-truth-about-low-budget-google-ads-campaigns?utm_source=podcast&utm_medium=referral&utm_campaign=episode80 Follow Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
