Today, we're discussing cannabis extraction with industry expert Murphy Murri . She has been working in extraction since the early days of legalization in Colorado and has built a reputation as a go-to expert in both solventless and BHO techniques. She helps extraction teams optimize their operations, develop new products, and write SOPs to ensure efficiency and quality. In this episode, we discuss how extractors can fine-tune their processes to preserve important compounds that are easily destroyed, as well as why more brands should apply sensory science to their R&D process for next-level product development. https://www.linkedin.com/in/murphymurri/ Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at
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