Join us for a lively conversation with Cherie Brooke Luo and Jean Luo , the Tiger Sisters ! This dynamic sister duo, both successful tech product managers from LinkedIn and Snapchat, made a radical pivot to earn their MBAs from Harvard Business School and Stanford GSB to then become full-time content creators and entrepreneurs. They pull back the curtain on how they built their brand and business in just over a year, achieving phenomenal success by hitting #1 Business Podcast and Top 3 U.S. Podcasts overall on Spotify ! This episode is a masterclass in modern entrepreneurship and personal reinvention, featuring insights on: 🔀 The Power of the Pivot: How they moved from a reality TV show concept to launching their podcast and a physical product, Sisters Matcha . 📸 Startup Mentality in Media: Applying their product management skills (hypothesis testing, fast iteration, and ruthless optimization) to grow their content rapidly. 👩💼 The Flow State of Entrepreneurship: The satisfying reality of moving faster and seeing direct impact compared to the corporate world. 💰 Building Community and Commerce: How they created a highly engaged, supportive audience that helped them launch their sold-out matcha brand. 👯♀️ Sister Dynamics in Business: The hilarious and honest reality of living and working together—from figuring out who's better at editing to switching from messy text threads to organized Slack channels. The Tiger Sisters' story proves that being intentional, adaptable, and focused on genuine value is the ultimate growth strategy. Join the conversation with host, Erica Lockheimer and co-host, Elizabeth Wendorf-Bloesser for a dose of inspiration.
