How Fitting: design a slow fashion business that fits

How Fitting® is the podcast that explores how slow fashion brands make clothes – and businesses – that fit. In each biweekly episode, meet a relatable fashion designer or entrepreneur (the kind of indie brands who run their businesses from kitchen tables and cutting tables, not boardroom tables) and hear how the people, performance, purpose, and production shaped the fit of one of their garments. Because fit is relational before it is technical. Host Alison Hoenes (a fit expert & women’s apparel patternmaker) and her guests look at the things all slow fashion business owners experience in pursuit of fit. Things like the empathetic process of designing clothes that fit a niche market, the vulnerability of launching something you deeply care about, the challenges of pursuing both financial and environmental sustainability, the honest conversations with suppliers and factories, the late-night reckoning with your values that make you consider shutting the whole thing down, and the rewa