Jon Pundyk is a Dartmouth MBA, P&G brand manager, and a Booz-Allen strategy consultant. He’s been in Glamorise for 35 years. Glamorise is a size-inclusive lingerie brand that designs bras for curvy women. Founded in New York City in 1921, Glamorise is one of the world's oldest bra manufacturers, and it has been size-inclusive since their inception. In This Conversation We Discuss: [00:28] Intro [00:53] Learning the fundamentals of consumer marketing [02:01] Climbing the ladder one title at a time [02:17] Pivoting a century-old business online [04:01] Transitioning from wholesale to direct-to-consumer [07:33] Balancing wholesale partners with D2C growth [10:08] Stay updated with new episodes [10:18] Investing ahead for scalable D2C growth [13:43] Sponsors: Electric Eye, Freight, Taboola, Next Insurance [19:16] Collecting data before knowing how to use it [20:25] Leveraging legacy brand recognition online [23:05] Relying on product quality to drive loyalty [24:08] Driving growth through actionable data insights Resources: Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1 Plus size bras & lingeries for full-figured women glamorise.com/ Follow Jon Pundyk linkedin.com/in/jrpundyk Schedule an intro call with one of our experts electriceye.io/connect Turn your domestic business into an international business freightright.com/honest Performance beyond Search and Social discover.taboola.com/honest/ Tailored business insurance. Zero hassle. Big savings nextinsurance.com/honest/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
