In 1992, one of Great Britain’s most revered and trusted brands - Hoover - began a marketing campaign giving away two plane tickets to the United States - a value of 600 pounds at the time - if you bought at least 100 pounds worth of appliance products. If that seems like an insanely bad idea - you are right. This is the story of the Hoover Flight Promotion - perhaps the most costly and catastrophic marketing campaign in history. Sources https://thehustle.co/the-worst-sales-promotion-in-history https://en.wikipedia.org/wiki/Hoover_free_flights_promotion Image: https://upload.wikimedia.org/wikipedia/commons/a/a8/Hoover_vacuum_cleaner_illustration%2C_1919.jpg History Dispatches is part of the Airwave Media Network: www.airwavemedia.com Interested in advertising on History Dispatches? Email us at
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