In Part 4 of this Pulse Check series, Scott Cline sits down with Geoff Baird, higher ed thought leader and author of The Signal Solution, to discuss how AI in higher education admissions is driving a seismic shift in how institutions engage with prospective students. Drawing parallels to the urgency of innovation during COVID-19, Baird argues that AI represents a "silent pandemic" in admissions — one that requires institutions to rethink processes, strategy, and student engagement at lightning speed. This episode is a must-listen for enrollment leaders navigating the new realities of enrollment marketing and technology adoption. Guest Name: Geoff Baird, Founder & CEO, enroll ml Guest Socials: https://www.linkedin.com/in/geoffbaird/ https://www.enrollml.com/signalsolution Guest Bio: Geoff Baird is the founder and CEO of enroll ml and author of the recently released book, The Signal Solution : How Smart Colleges Stop Chasing Applications and Start Converting Students. Over 35 years, Geoff has guided entities ranging from Fortune 50 business units to higher ed institutions through high-stakes operational and financial decisions to deliver growth, sustainability, and innovation. His company, enroll ml, is an AI-driven platform that helps institutions improve middle funnel enrollment yield, force-multiplying admissions teams and enhancing the effectiveness of new student recruitment investment. In 2024, enroll ml was named to GSV Ventures and Google Cloud's list of the 50 most innovative ed-tech startups worldwide. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network . If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com . Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
