Mallory Willsea sits down with Benjamin Rickert, a higher ed communications leader, to explore what it truly means to serve students during a crisis. They reflect on the emotional and logistical challenges institutions face during natural disasters — and how a single, well-timed message can change the course of a student's life. This episode offers a powerful reminder of the human impact behind emergency communication in higher education. - - - - Connect With Our Host: Mallory Willsea https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network . If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com . Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.