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So.. you've decided to take the leap, you're building and ready for take-off but marketing sucks and you have no idea how to tell your story? How to communicate what you do, clearly. How to become visible and get found online. Each week I sit down with women midlife who transitioned from employee to female entrepreneur building businesses with purpose across alternative health, somatic or therapist businesses and share their learnings, frameworks and how they found a way to be seen, and build trust, without losing themselves in the process. We talk about the hesitation to self-promote for women midlife - versus the absolute business necessity of being visible to attract clients and customers.I’m Mel, a premium brand strategist helping purpose-driven women entrepreneurs uncover their difference and tell their story - in a way that feels safe and makes the right people say yes. I spent 20 years in brand marketing and CSR - working with the likes of Breitling, Davidoff, Baileys. Yet - w
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