🎙️ Getting to Hell Yes! with Thomas Demiranda of Yugo Thomas Demiranda, COO of Yugo brings a global perspective on student housing, operations, and creating communities that truly put residents first. With experience scaling across regions and navigating fragmented markets, Thomas knows what it takes to balance efficiency, culture and growth. In this episode, we cover: The unique challenges and opportunities in student housing today How Yugo builds a consistent experience across diverse markets Lessons in operational excellence and scaling with purpose Why aligning incentives matters more than slogans How to bring culture and community into the heart of real estate operations Key takeaway: Getting to “Hell Yes” isn’t just about filling beds, it’s about building systems and communities where students thrive and operators succeed.
