Getting to Hell Yes! with Gregory Frank: Building the SFR/BTR Community with EverResi In this episode of Getting to Hell Yes! , we’re joined by Gregory Frank, Founder of EverResi Media , to explore how storytelling, standardization and community are shaping the single-family rental (SFR) and build-to-rent (BTR) industry . Greg shares his journey from franchise operations into real estate and why he saw the need for a media platform dedicated to amplifying the voices of owners, operators, vendors and residents . We dive into how EverResi is addressing the industry’s perception gap , why collaboration and national standards are critical, and how the resident experience has become the license to operate . From tackling “villainization” in the media to preparing the sector for legislative headwinds, Greg outlines what’s at stake and what’s possible when the industry unites behind a shared vision. 👉 Whether you’re an operator, vendor, investor or simply curious about the future of housing, this conversation offers a clear-eyed look at where SFR/BTR is headed and why now is the moment to get to Hell Yes!
