🎙️ “Just because it’s a problem… doesn’t mean it’s a priority.” In this episode of Getting to Hell Yes! , Grady Newman shares how she went from pitching 30% IRR energy projects (and getting no’s) to building RESI—a SaaS platform changing how multifamily properties market and lease. 💥 Discover how: Timing, not logic, drives decisions Great sellers guide, not push Flexibility beats templates—every time 📈 If you're selling into multifamily, this is a masterclass in how to align, listen, and earn the yes. 🎧 Listen now. Learn how to get to Hell Yes without ever needing to hard sell. #Podcast #Multifamily #SalesStrategy #PropTech #GettingToYes #MarketingLeadership #GradyNewman