Facebook's Audience Quality Score is a behind-the-scenes metric that determines whether your ads get shown cheaply or expensively. In this episode, Lucas and Luna break down how the score is calculated—using engagement, relevance, and negative feedback—and how a DTC skincare brand lowered its CPM by 30% simply by refining its targeting. They also share practical steps to monitor and improve your score, from using exclusions to A/B testing audience segments. If you run Facebook ads, understanding this score is the key to efficient delivery.
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