In this episode of Facebook Ads with Fexingo, Lucas and Luna explore how Meta ranks ads using engagement signals—likes, shares, comments, and saves—beyond just conversions. They break down the interplay between predicted action rates, ad quality, and relevance, and explain why a post with high engagement might outperform one with higher click-through. Discover real examples of businesses adjusting their strategies based on engagement data, and learn how to balance engagement and conversion metrics in your own campaigns. Tune in to understand the nuanced ranking system behind Facebook's ad auction and how you can leverage engagement to lower costs and improve performance.
#MetaAds #FacebookAdvertising #AdRanking #EngagementSignals #SocialMediaMarketing #Marketing #BusinessPodcast #FexingoBusiness #DigitalMarketing #AudienceTargeting #AdAuction #AdRelevance #FacebookAlgorithm #ROI #AdStrategy #PaidSocial #MarketingTips #LucasAndLuna
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