In this episode, Lucas and Luna dive deep into Meta's Conversions API (CAPI), the server-side tracking tool that's become essential after iOS 14. They walk through how it differs from the pixel, why it reduces data loss, and share a real-world example from a mid-size e-commerce brand that saw a 15% lift in attributed ROAS after implementation. Plus, practical tips on event deduplication, partner integrations, and how CAPI feeds Facebook's AI for smarter delivery. No fluff — just the tactical details you need if you manage Facebook ad campaigns.
#ConversionsAPI #ServerSideTracking #FacebookAds #MetaMarketing #iOS14 #DataPrivacy #AdMeasurement #EcommerceMarketing #EventDeduplication #PartnerIntegrations #Attribution #ROAS #AdDelivery #Business #Marketing #FexingoBusiness #BusinessPodcast #SocialAds
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